Environment Forum
Global environmental challenges
from Raw Japan:
Mercedes? No thanks, I’ll take a hybrid
“I hope the next three months will be better for you than the last three," Czech ambassador Jaromir Novotny told a gathering of Japanese car importers last month.
The way things are going, he'll be hoping against hope.
In April, Japan introduced an “eco-car” tax incentive that has left all foreign car brands such as Volkswagen, Mercedes-Benz and BMW, neatly outside the fence of eligibility.
It’s the last thing they need in a market that’s already full of quirks that make life difficult for non-Japanese car brands: the existence of a huge and unique 660cc microcar segment, convoluted recycling laws and stringent regulations against what type of materials can be used in fuel tanks, to name just a few.
No one is complaining about incentivising low-emission cars. But what rankles outsiders is that the perks are based on an outdated fuel economy testing method that critics say is a poor reflection of real-life driving.
VW on electric cars: “Please, lower your expectations”
Volkswagen’s U.S. chief ruffled some entrepreneurial feathers on Thursday when he told a group of business school students at UCLA’s Anderson School of Management that it will be 35 years before electric cars make up a significant portion of the world’s auto market.
During his prepared remarks, Volkswagen Group of America CEO Stefan Jacoby outlined the German automaker’s view that fossil fuels and traditional combustion engines will be with us for many years to come. VW, however, is committed to making them vastly more fuel efficient. The company is also investing heavily in so-called clean diesel technology, which reduces tailpipe emissions of climate-changing greenhouse gases while still giving cars their “fun-to-drive” pep.


