Environment Forum

Can heavyweight ads sell flyweight products?

April 8, 2009

If you’re advertising an innovative light-weight product, my advice is: don’t send it in a package that’s 140 times heavier than what you’re trying to sell.

Coke sets targets for cuts in water, emissions

October 30, 2008

Coca-Cola is the latest American brand working to improve its environmental credentials with a sweeping new program that pledges to improve water efficiency and reduce carbon dioxide emissions throughout its massive global system.