West Virginians who want to show off their pride in the state’s coal industry can now do so via some catchy, coal-promoting ringtones put together by the West Virginia Coal Association.

Beware, however, that the ringtones have already drawn the ire of environmentalists.

The ringtones are jingles the West Virginia coal group has used for some time to promote the state’s vast coal resources (and presumably to offset the bad rap coal gets for producing about 30 percent of the nation’s greenhouse gases).

Below are some of the lyrics:

Coal is WestVirginia/ Coal is me and you/ Coal is West Virginia / We’ve got a job to do/ Coal is energy (coal is energy)/ We need energy (we need energy)/ Coal is West Virginia

And:

When we go down deep through the dark today/ We come up wth a light for America

For all the ringtones’ optimism, however, they are taking heat from environmental group the Sierra Club, which put together a video called “Coal Was West Virginia” that denigrates coal as dirty and a threat to the environment while the mobile phone jingles play in the background.  You can check it out below: