“Iron Man” writer: Disney, Don’t ‘castrate’ Marvel heroes
Comic book artist Bob Layton co-wrote Marvel Entertainment’s iconic Iron Man titles in the 80′s, with partner David Michelinie. The duo recreated Iron Man’s Tony Stark into the alcoholic and playboy businessman that caught on notoriously well with readers.You have to wonder what the reaction will be in the Disney cafeteria to creative types like Layton. So Reuters reporter Eric Yep asked Layton, who now works freelance, what he thinks about the putting the House of Mouse in charge of the Hulk and the Human Torch.
I would hope that while some of Marvel’s library lends itself naturally to Disney’s sensibilities, they’ll be wise enough not to castrate the entire cast of characters in some blanket policy.
Fears for Spider-man’s manhood aside, Layton remained concerned about the comic book industry’s woes and afflictions.
It’s no secret that the distribution system in comics is basically a monopoly, although no one has the balls to call it that!
The comic industry veteran, however, wasn’t as tormented as some Marvel fans appear to be – some reportedly imagining The Punisher’s violent escapades in a Disney theme park.
I’ve always been a proponent of getting the comic industry into the hands of better businessmen. Disney’s global distribution may be able to create in-roads where the comic industry has failed to make an impact.
Layton tactfully added that simply being acquired by Disney may not broaden the appeal of “The Punisher” to women. But will the artist, who also has worked on such bruising books and characters as Batman and X-Men, ever jump over to the other side and, say, rewrite Disney’s teenage blockbuster “High School Musical?”
Comics could go mass market with Disney-Marvel
BANGALORE (Reuters) – The wall-crawling superheroes and caped vigilantes of Marvel Comics will soon overrun the streets and take to the skies in the more sedate precincts of the Magic Kingdom.
That might not be a bad thing for comic books.
The $4 billion acquisition of Marvel Entertainment Inc <MVL.N> by media giant Walt Disney Co <DIS.N> announced on August 31 could give the publisher a real shot at expanding its niche comic book business to one that has broad, mass-market appeal.
Marvel’s new parent Disney, with a media empire spanning radio stations, cable networks, theme parks, toys and movie studios, could expand the limited readership and restricted retail network that have kept the industry in check.
Low growth projections at Marvel Comics, whose library of 5,000 characters includes Spider-Man and X-Men, are reflective of the near-stagnant North American comic book industry, of which it has the largest market share.
“The industry still has to make new inroads if it’s to survive — from distribution right down to the corner comic shop,” said Bob Layton, a writer of Marvel’s Iron Man stories. “I have no doubt that Disney may bring in a different distribution model.”
Disney’s experience with characters and its ability to monetize them are expected to add heft to Marvel’s comic book business. It also brings with it money, a promise of investments and marketing clout.

