Reuters Blogs

Events/Miscellaneous

Our coverage of worldwide events

January 10th, 2006

BMW not too worried about competition

Posted by: Reuters Staff
Tags: Detroit Auto Show 2006

BMW North America’s CEO Tom Purves tells Fred Katayama the automaker expects “sustained success” and s not too worried about competition from rival Mercedes-Benz. Unlike Mercedes which sells cars at mid and high-end price points, Purves says BMW’s focus on making only premium cars gives it an edge.

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