How do you stand out of the crowd when everyone makes cool flat television? You make them look cooler, like the design-award winning Neovo TV which hovers on an elegantly folded strip of metal.
In the ferociously competitive consumer electronics industry, where the components inside the products are too similar to distinguish products from each other, design is becoming ever more important. This is why Korean challengers of the Japanese consumer electronics elite have hired hundreds of designers around the world in recent years.
And what if the cool factor does not work for you? Well, you can always make your TV look like a rabbit.
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