Detroit auto show: Chrysler’s moo-ving experience

January 13, 2008

In Hollywood, the old adage is “never work with animals or children.” dodgecow.jpg

In Detroit, the new adage — after today’s unveiling of the updated Dodge Ram (pictured right) — might be “never work with cattle.”

When Chrysler LLC on Sunday unveiled an updated version of its best-selling pickup truck at the Detroit auto show, it drove a herd of Texas longhorn cattle down a Detroit street.

But when it came time for Jim Press, Chrysler’s co-president, to talk up the truck’s features — described on Web site Jalopnik — the crowd seemed more interested in the cows, some of which were mounting each other and butting heads.

“Now look over here,” an amused Press finally demanded as the whip-cracking, lasso-twirling cowboys herded the cattle away. 

No word on whether the trucks can be powered by methane.

(Photo: Reuters)

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