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Detroit auto show: Chrysler’s moo-ving experience
In Detroit, the new adage — after today’s unveiling of the updated Dodge Ram (pictured right) — might be “never work with cattle.”
When Chrysler LLC on Sunday unveiled an updated version of its best-selling pickup truck at the Detroit auto show, it drove a herd of Texas longhorn cattle down a Detroit street.
But when it came time for Jim Press, Chrysler’s co-president, to talk up the truck’s features — described on Web site Jalopnik — the crowd seemed more interested in the cows, some of which were mounting each other and butting heads.
“Now look over here,” an amused Press finally demanded as the whip-cracking, lasso-twirling cowboys herded the cattle away.
No word on whether the trucks can be powered by methane.