Events

Detroit auto show: Chrysler’s moo-ving experience

January 13, 2008

In Hollywood, the old adage is “never work with animals or children.” dodgecow.jpg

In Detroit, the new adage — after today’s unveiling of the updated Dodge Ram (pictured right) — might be “never work with cattle.”

When Chrysler LLC on Sunday unveiled an updated version of its best-selling pickup truck at the Detroit auto show, it drove a herd of Texas longhorn cattle down a Detroit street.

But when it came time for Jim Press, Chrysler’s co-president, to talk up the truck’s features — described on Web site Jalopnik — the crowd seemed more interested in the cows, some of which were mounting each other and butting heads.

“Now look over here,” an amused Press finally demanded as the whip-cracking, lasso-twirling cowboys herded the cattle away. 

No word on whether the trucks can be powered by methane.

(Photo: Reuters)
       

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •