Detroit auto show: GM kicks of show with Kid Rock, new ‘Vette

January 13, 2008

kidrock1.jpgGeneral Motors opened the Detroit auto show with an event, dubbed GM Style, that blends new cars, fashion, music and Hollywood stars.

The Saturday evening event culminated with Michigan musician Kid Rock (pictured right) performing a series of songs, including one with rapper Rev Run of Run DMC, and introducing GM’s 2009 Chevrolet Corvette ZR1.

GM holds the event to cast a spotlight on its cars and trucks in the hopes of sexing up its image, although the Detroit News pointed out the number of GM cars in the valet line for the event were few.

blige.jpgOther stars among the estimated 2,000 people who attended the invitation-only event on the Detroit waterfront included musician Mary J Blige (pictured left), who sang a song while a white 1953 Corvette convertible rolled onstage; Oscar-winning actor Adrien Brody, and model and actress Elsa Pataky.

(Photos: Reuters)

No comments so far

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/