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January 15th, 2008

Detroit auto show: Tata’s Nano is talk of show

Posted by: Ben Klayman
Tags: Detroit Auto Show 2008, Events/Miscellaneous

nano1.jpgTata’s $2,500 Nano car (pictured left) may not have been unveiled at the Detroit auto show, but that didn’t stop it from being the talk of the show.

Auto executives said the car could have far-reaching impact. Ford’s head of Asia Pacific, John Parker, certainly thinks so.

“It is a groundbreaking product,” Parker told reporters. The car will “cause people to think differently about the car. I have a lot of respect for Tata.”

Calyon Securities analyst Mark Warnsman in a research note released during the show pointed out that the Nano took its bow this month in India almost 100 years after Ford revolutionized the global auto industry with the Model T car. 

“Will the Nano revolutionize the global auto industry in the way that the Model T originally did? In brief, our answer is no, but there are a number of aspects of the Nano that we do find interesting,” he said.

“The Nano may not be revolutionary in its technology, but it is state-of-the-art in the way it has tweaked existing technologies to target an as-yet untapped segment of the market,” Warnsman added. “For this, it will be worthy of study, and imitation, by automobile manufacturers everywhere.”

Nissan executive vice president Carlos Tavares was very interested in the Nano’s reception last week. The Japanese automaker, along with partner Renault and India’s Bajaj Auto Ltd, is studying whether it can profitably develop a $3,000 car to rival the Nano 

“We’re very excited to see the reception that the Nano got,” Tavares told Reuters. “It’s very impressive. Hopefully they will deliver on the promise, and of course we will benchmark against the Nano.”

Other executives heard talking about the impact of the Nano, which will be offered in India later this year, included General Motors vice chairman Bob Lutz and AutoNation CEO Michael Jackson.

(Photo: Reuters)

4 comments so far

Dirty politics show for Nano car. It’s better not to unveil at the Detroit auto show. TATA is getting free land and electricity. Destroying the world’s car and bike market with the low cost of Nano car. In the future people may get world’s cheapest helicopter if government gives free land, free electricity, etc. to a helicopter manufacture.

http://www.aol.in/news/story/20080112100 89022000001/index.html

http://www.hindu.com/2007/01/22/stories/ 2007012214660100.htm

- Posted by Ajit

[…] are some highlights from the 2008 Detroit Auto Show. Reuters says Tato’s $2500 Nano car is the talk of the show. Consumer Report’s car blog blogs about […]

- Posted by Automotive Journal » 2008 Detroit Auto Show Highlights | Automotive-Journal.org

[…] the Nano.  It may not have been unveiled at the Detroit Auto Show but it instantly became the talk of that show.  Tata drew a line in the sand and declared that they were prepared to pursue the very low end of […]

- Posted by Picture Imperfect » Bringing Symbols of Prosperity to the Masses

[…] are some highlights from the 2008 Detroit Auto Show. Reuters says Tato’s $2500 Nano car is the talk of the show. Consumer Report’s car blog blogs about […]

- Posted by 2008 Detroit Auto Show Highlights | zooped.org

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