The producers of “The Producers” have decided to close up shop.
The show, which broke box-office records and won more Tony Awards than any other show in Broadway history, will close on April 22, three days after its sixth anniversary on the Great White Way.
The 12-time Tony winner was an instant smash when it opened in 2001. But after original stars Matthew Broderick and Nathan Lane left the production ticket sales faltered, especially after Henry Goodman was axed as Lane’s replacement two days before he was to open in the role of Max Bialystock. Lane and Broderick rejoined for a limited period in 2003.
Many on Broadway blame the marketing of the show for its run of just six years when many Broadway hits now run 10 years or more. A run of six years for such a critically acclaimed Broadway production is a surprise, some experts say.
“The big mistake they made was to turn it into a vehicle for Matthew and Nathan. The show should have been the star. It could have run 10 years instead of six,” a veteran theater producer told the New York Post.
Even though performers in “The Phantom of the Opera,” “Miss Saigon,” “Les Miserables” and “Cats” won Tony Awards and critical acclaim for their performances, these shows were never marketed as vehicles for their stars. Instead the producers and promoters created iconic logos to sell the shows. So when the original leads departed, the shows continued to thrive.
The backers of “The Producers” built the show’s ad campaign around Lane and Broderick. Critics of this approach believe that once those two departed, audiences were left with the impression that there was less reason to see it.
Despite a run that was shorter than many expected, the show can hardly be considered a disappointment. The Broadway production has grossed almost $300 million, while two national touring companies played 74 cities throughout the U.S. and grossed over $214 million. A Las Vegas production recently opened.
The show’s worldwide gross stands at $1 billion. “The Producers” also has been performed in 12 countries including Australia, Canada and the UK. Currently there are productions in Budapest, Copenhagen, Italy, Korea, Spain, Mexico, Israel and Prague.
Another musical based on a popular Mel Brooks film, “Young Frankenstein,” will be the next tenant at the St. James Theater in New York this coming fall.
Read the Reuters article on “The Producers” closing.