Halal food going mainstream in Europe – Nestlé
The business of selling food that is halal, or acceptable to Muslims, is set to grow rapidly in Europe in coming years as more supermarket chains target the sector. Frits van Dijk, executive vice president at the world’s biggest food group Nestlé, told Reuters at the World Halal Forum Europe in The Hague that he expected the halal food business in Europe to grow by 20 to 25 percent within the next decade.
(Photo: Halal hamburger restaurant in Paris suburb, 10 Aug 2005/Jacky Naegelen)
The total European halal food market is currently valued at about $66 billion, including meat, fresh food and packed food, while the global market is worth about $634 billion.“We are starting to see that these products are not just in speciality shops but are also starting to get into the mainstream of modern retailers,” said Van Dijk, pointing to Britain’s Tesco and France’s Carrefour, which stock halal goods.Milk powder, cooking aids, seasoning and sauces are among the most popular halal products in Europe at the moment, while Nestlé has recently started selling a range of meat-based and frozen food halal products in France, Van Dijk said.Read the whole story here.