An app for keeping kosher during Passover and beyond

By Reuters Staff
February 20, 2012

(Apps on an Applie iPhone, San Francisco, s June 19, 2009. REUTERS/Robert Galbraith)

With Passover just a month away a new app aims to help consumers keep kosher throughout the eight-day Jewish festival and to stay up to date on kosher products throughout the rest of the year.

Released by the Orthodox Union (OU), which promotes the values of the Orthodox Jewish community, the app called OU Kosher provides consumers with updates on products that have been certified by the OU, which is the world’s largest kosher certification agency.

“The classic myth, even amongst secular Jews, is that the rabbi blesses the food. But the issue is not about blessing food. It’s about the actual food that we’re permitted to eat and the combinations of it,” explained Gary Magder, director of digital media for the Orthodox Union.

In addition to providing information on which products are kosher, the app also sends alerts when new products are certified, or when existing products are no longer adhering to kosher standards.

Read the full story by Natasha Baker here.
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