Super bowl abortion ad: what do you think of the hype?

Much of the hype around this year’s Super Bowl pro football championship game focused on an ad by the conservative Christian group Focus on the Family that featured college football superstar Tim Tebow and his mother Pam.

Several abortion rights and women’s groups had complained in advance about the reported content of the ad, which they said would have a strong anti-abortion rights message.  Reports suggested that the ad would focus on Pam Tebow’s decision to carry Tim to term despite a recommendation from her doctors that she have an abortion. The Tebow family is deeply evangelical and he was born in the Philippines where his parents were doing missionary work.


Several groups that oppose abortion rights came out in strong support of the ad. None of this is surpring given the highly polarizing nature of the issue in America.

The ad, which you can view below, is subtle, with Pam Tebow speaking of Tim as her “miracle baby.” The polarizing A-word is not mentioned, nor the term “pro life,”  but it directed viewers to a Focus on the Family link where Tebow’s mother does talk of her decision to carry him to term despite a doctor’s warning that doing so could endanger her life. In it her husband Bob talked of “weeping over the loss of millions of babies in America that were never given a chance.”

What do you think of the hype around the ad? Was it overblown or could the link on the Focus on the Family web site  unduly influence women whose lives are seriously at risk because of their pregnancy? And even if you support abortion rights, don’t your opponents have the right to air their views?

Abortion rights issue lobbed into Super Bowl

U.S. women’s groups are urging television broadcaster CBS not to air an ad during next month’s Super Bowl football championship final because they say it has a strident anti-abortion rights message.


The plans to air the ad, sponsored by the conservative Christian advocacy group Focus on the Family and featuring college football star Tim Tebow, could see the polarizing issue of abortion rights dropped squarely in the midst of the National Football League’s premier event.

It would be the first time that Focus on the Family, a politically influential evangelical group founded by James Dobson, has bought air time during the Super Bowl — the ultimate prize of the advertising world with 30-second spots going for up to $3.2 million. The Women’s Media Center and over 30 other liberal and women’s advocacy groups sent a letter to CBS, the TV network to air the Super Bowl on February 7, saying: “… we urge you to immediately cancel this ad and refuse any other advertisement promoting Focus on the Family’s agenda.