Rumours the tiny French hamlet of Bugarach will be spared by a looming Apocalypse have sparked a storm of media interest, with journalists flocking in search of Doomsday believers who are so far proving few and far between.
Less than a day before the world is due to end according to an ancient Mayan prophecy, there were no survivalists to be found in the picturesque village or on its rocky outcrop, the Pic de Bugarach, nestled at the foothills of the Pyrenees.
At last count some 250 journalists were accredited for the much-anticipated event, outnumbering the 200 or so locals, who were becoming increasingly irate.
Mayor Jean-Pierre Delord said he expected Bugarach to still be standing next week, along with the rest of the world. His message: Don’t show up, not even if you’re curious.