U.S. women’s groups are urging television broadcaster CBS not to air an ad during next month’s Super Bowl football championship final because they say it has a strident anti-abortion rights message.

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The plans to air the ad, sponsored by the conservative Christian advocacy group Focus on the Family and featuring college football star Tim Tebow, could see the polarizing issue of abortion rights dropped squarely in the midst of the National Football League’s premier event.

It would be the first time that Focus on the Family, a politically influential evangelical group founded by James Dobson, has bought air time during the Super Bowl — the ultimate prize of the advertising world with 30-second spots going for up to $3.2 million. The Women’s Media Center and over 30 other liberal and women’s advocacy groups sent a letter to CBS, the TV network to air the Super Bowl on February 7, saying: “… we urge you to immediately cancel this ad and refuse any other advertisement promoting Focus on the Family’s agenda.

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