(Pope Francis waves as he arrives to lead the general audience in Saint Peter’s Square at the Vatican March 5, 2014. REUTERS/Alessandro Bianchi )

An Italian publisher on Wednesday launched a fan magazine devoted exclusively to Pope Francis – including a centerfold – just as the pope said he did not want to be seen as a superstar.

Il Mio Papa (My Pope), hit the newsstands with a 69-page first edition full of photos of the pope, his life story, his appeals for peace and articles about what people think of him.

It includes a pull-out centerfold with a different picture of the smiling pope and one of his quotes on each side.

The magazine includes advertisements for a weight-loss cure, a laxative, a beauty cream and a hair-care product.