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A giant clock on a skyscraper in Islam’s holiest city Mecca began ticking on Wednesday at the start of the fasting month of Ramadan, amid hopes by Saudi Arabia that it will become the Muslim world’s official timekeeper.

The Mecca Clock, which Riyadh says is the world’s largest, has four faces each bearing a large inscription of the name “Allah.” It sits 400 metres up what will be the world’s second-tallest skyscraper and largest hotel, overlooking the city’s Holy Grand Mosque, which Muslims around the world turn to five times a day for prayer.

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The clock tower is the landmark feature of the seven-tower King Abdulaziz Endowment hotel complex, being built by the private Saudi Binladen Group. “Because it based in front of the holy mosque the whole Islamic world will refer to Mecca time instead of Greenwich. The Mecca clock will become a symbol to all Muslims,” said Hashim Adnan, a resident of nearby Jeddah who frequently visits Mecca.

While many in Saudi Arabia are celebrating the clock tower’s launch, some Mecca visitors are critical of how it will affect the ambiance of the Prophet Muhammad’s birthplace.

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“I think they are trying to do a lot of luxurious development around the Grand Mosque which is taking away from the spiritual atmosphere of the place, making it more modern,” said Lina Edris, a frequent visitor to Mecca.