And the next James Bond film is … “Quantum of Solace”. When the title of the eagerly anticipated “Bond 22″ was unveiled at Pinewood Studios on Thursday, the world’s press issued a gasp, not of admiration, but bemusement. The “what of what?” you could see them thinking. Where was the sexy snap of “Die Another Day”, “Dr. No”, “From Russia With Love”? What has Einstein got to do with the world’s most suave film hero? Doesn’t the word “solace” suggest something sad, tragic even — far removed from the fun and fripperies of Bond’s character?

Personally, my confusion comes from the fact that quantum can be something very small, or so my dictionary tells me, and yet when used as an adjective, can mean something very big indeed — “quantum leap”, for example. I think it actually can mean any amount.

The producers of the next Bond film, who are likely to be spending upwards of $150 million to make it, were quick to defend the title. It comes, they explained, from an obscure Ian Fleming short story. Apparently, Bond is told a story by his dinner host, who explains that the quantum of solace is the amount of feeling between two people required for love to survive.

All a bit heavy for 007? Well, we are led to believe that Bond is out for revenge on those who blackmailed his late love Vesper into seemingly betraying him, and Daniel Craig has been credited with turning Bond-the-Indestructible into Bond-the-Oh-So-Vulnerable, in keeping with the times.

But is this title a quantum leap too far? Some bloggers are asking if it’s the worst Bond title ever. Can you think of something better to call “Bond 22″? Will you go and see the film anyway, even if you think the title is lousy?