Fans of fashion talent show “Project Runway,” who watched designer Christian Siriano win season 4 on Wednesday this week, now can buy his clothes on the Web site of the reality TV program, www.projectrunway.com. Or, if viewers really hated his designs, there are fashions from other finalists, Rami Kashou and Jillian Lewis, which also are being auctioned off.

The sale points to the ongoing crossover from TV to the Web and back again, as well as the “synergy” that Hollywood execs like to tout when greenlighting TV shows, movies and other entertainment products. It seems a young writer, director or producer cannot have just a good idea or program or film, anymore. He or she also has to be able to sell merchandise.

But to give Project Runway its due, the auction is not only about making money. Portions of proceeds benefit the New York-based HOPE Program, which helps adults on welfare and homeless people get their lives back on track and develop careers.  

Barbara Schneeweiss, vice president of TV and Film Production and Development for The Weinstein Co., which makes “Project Runway” along with another company Delivery Agent, called the auction a “fun and affordable initiative that maximizes technology and supports and important cause.”

As of Friday, the item with the highest bid is a golden gown designed by Rami, called Design 11, that has a bid of $1,025. In fact, Rami had the top three highest bids. Christian’s Design 1, was fourth at $760.

The outfits shown in this blog, were on the catwalk at the “Project Runway” fashion show in February in New York, but they are not necessarily the ones that are in the auction.