Entertainment behind the scenes
Christina Aguilera rocks the U.S. vote
Rock the Vote, which aims to engage young voters in the U.S. political process, said pop star Aguilera would help launch the group’s 2008 U.S. public service campaign starting on Wednesday. She will urge people to register and cast their votes in the upcoming election that will send a new president to the White House and senators and congressmen to Capitol Hill.
The new advertisement opens with Grammy winner Aguilera, who has sold over 25 million records around the world, singing a lullaby rendition of “America the Beautiful” to her newborn son Max, who is wrapped in the American flag. She ends the spot with a call “to make history” and “rock the vote.”
“Voting is a right that we are fortunate enough to have and one that we should not take for granted. I encourage all young people to use this right and realize they can make a difference,” Aguilera, 27, said in a statement.
Along with the Aguilera ad, Rock the Vote’s campaign will include a future series of ads featuring other artists with the messages such as “less ignorance/more education,” “less apathy/more empathy” and “less prejudice/more pride.
In 1990, Madonna appeared draped in an American flag in a similar “Rock the Vote” public-service video telecast nationally. “Rock the Vote” has used music and popular culture to motivate young people to register and vote in every election since then.
(Reporting by Syantani Chatterjee)