Fan Fare

Entertainment behind the scenes

U.S. tunes in, turns on to “Swingtown”

June 7, 2008

96932_d2967b3.jpgThe reviews for “Swingtown” may not have been great, but U.S. television audiences — at least those not watching the National Basketball Association championship game — didn’t seem to mind as some 8.6 million total viewers tuned in to Thursday night’s premiere of the new CBS program about sexual adventurism in 1970s suburban America.

“Swingtown” garnered 8.6 million total viewers and a 2.7 rating among adults 18-49, while a rival program in the same 10 p.m. hour, ”Fear Itself,” had 5.2 million viewers and a 2 rating among adults 18-49.

On the east coast, “Swingtown” competed with the widely-watched NBA game between the Boston Celtics and Los Angeles Lakers, which won first-place and relegated “Swingtown” to second. “Fear Itself” came in third.

“Swingtown” replaced “Without a Trace” in the 10 p.m. slot for CBS. By comparison, last week’s episode of “Without a Trace,” which was a rerun, had 8.5 million viewers and a 2.1 rating among adults 18-49, according to Nielsen. 

“Swingtown” has won a lot of media attention because it covers a topic – married couples with multiple sex partners — that typically would not be on a broadcast network like CBS and would likely show up on cable TV where standards over what can be put on TV are less restrictive.

While reviews were rough, several of our Fan Fare readers seemed to like it. You can check out the comments on the blog posting from yesterday “‘Sex’ sold, but will ‘Swingtown’? Reviews are in.”

“David” writes “I don’t care what those stuffy newspapers say, I loved Swingtown!”



We loved it, it happens more than you think.

Posted by cw | Report as abusive

The reviews of Swingtown were predominantly very good, with the exception of publications that share their parent company with Fox, or that are from American cities that capitulate to religion.

Posted by Brian Rost | Report as abusive

It certainly tweaked enough interest to check out Amazon for books on swinging. A very gutsy show for CBS!

Posted by John | Report as abusive

This show was superb! I loved it! It was interesting and I loved the characters. The best part was that I honestly felt like I was reliving the 70′s.

Posted by Christian | Report as abusive

Not my cup of tea and I lived through the 70s. Interesting that the CBS site now has links to Swinging lifestyles. Can you say “awkward?”

Posted by Lynn | Report as abusive

I was a child in the 70′s raised by teenage parents. I love this show. I can’t wait for the next episode!

Posted by christi | Report as abusive

I like Swingtown. I give props to CBS for bringing in a show that isn’t the “norm.” While some sexual scenes were shown to an extent, it wasn’t horrible or overdone. I also think that the show is really showing the feelings of its characters. While I was born in the 70s and didn’t experience any of this at the time, I can understand the mixed bag of emotions the characters have. It is a great show and I can’t wait for the next episode.

Posted by Stephanie | Report as abusive

My 3 sisters and I love this show……all products of the 50′s …….Love seeing what we missed in the 70′s! lol Fun Fun Show!

Posted by Jean Crawford | Report as abusive

My wife and I LOVe this show. I also give Kudos to CBS for being willing to show this. It is funny, original and we love all the characters.

Posted by Don and Beth | Report as abusive

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see