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Entertainment behind the scenes

19:25 June 24th, 2008

Netflix courts heartbreak with end of “Profiles”

Posted by: Gina Keating
Tags: Fan Fare, , ,

reed.jpgHeartbreak is looming for the miniscule percentage of Netflix users who use the site’s “Profiles” feature that allows them to share a single account with another user of, shall we say, differing cinematic tastes.

A reported 1-2 percent of Netflix’s 8.2 million subscribers use the feature to maintain separate queues, or lists of movies, on the same account to avoid arguing over what movie to watch next. This is especially important in the case of married couples whose movie tastes differ vastly from “Terminator” for one to “A Passage to India” for the other.

The company said it will discontinue the feature in September to “allocate engineering resources” to growing its subscriber base and “Watch Now” content streaming feature. (And by the way, if you are one of those 1-2 percent you can “allocate” an e-mail to Netflix CEO Reed Hastings. That’s him up above, holding the DVDs).

Netflix spokesman Steve Swasey said the company “understands” the disappointment of the subscribers who learned how to use the feature and considered it crucial in maintaining family home entertainment harmony — but they are still out of luck.

In September, the carefully crafted secondary household queues will be tacked onto the bottom of the primary account holders’ queue, Swasey said.

Ah the humanity!

2 comments so far

This stinks!

- Posted by Me

[...] set Profiles, essentially different queues within one subscriber account, is a very valuable one. Starting in September, this feature will no longer be [...]

- Posted by Ms. Smarty Pants Know It All » Wanted: New Challenger for Netflix

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