Entertainment behind the scenes
Hollywood’s summer movies. Hot or Not?
As Hollywood’s summer movie season draws to a close — only two weekends to go — box office watchers are expecting slightly more than $4 billion in total revenue largely because of superhero blockbusters “The Dark Knight,” “Iron Man” and “Hancock”
A final number around last year’s record $4.18 billion would approximate last summer’s record box office, but it’s important to note that while revenues are up, attendance — the number of people actually going to movies — is down about 3 percent from last summer. What accounted for the difference? Higher average ticket prices.
The decline in attendance leads us to think that maybe, despite the success of “Dark Knight,” “Iron Man,” and even “Sex and the City,” maybe audiences weren’t too thrilled with Hollywood’s summer. Can anyone say “Speed Racer”?
Or, how about Indy’s fourth movie? Was it worth it for director Steven Spielberg and actor Harrison Ford to team up again for “Indiana Jones and the Kingdom of the Crystal Skull”?
Maybe the moviegoing experience just wasn’t worth the price of admission, which is $10 or more depending on the theater and location. Or, maybe the Olympics were just too much late night competition for late-summer movies such as “The Mummy: Tomb of the Dragon Emperor,” slowing momentum from June and July.
In any case, we’re curious as to what moviegoers thought about Hollywood’s summer movies. Let us know.
(Reporting by Alex Dobuzinskis)