(Reporting by Ka Yan Ng)

Even before she arrives for the Toronto film festival, the business of being Paris Hilton has rolled into town.

Hilton made headlines on the first day of the Toronto International Film Festival when the New York Post’s Page Six reported that she forced festival organizers to cancel two of three screenings of a documentary about her, “Paris, Not France,” in order to amp up the promotional volume for the premiere.

“We wanted to create more buzz - create some hype . . . We felt the impact would be more extreme if we had one screening,” her spokesman Jason Moore is quoted as saying in the Post.

We tried to reach Moore and festival organizers, but neither was immediately available late in the afternoon. The film’s makers, however, did release a statement saying: “We are pleased to have this opportunity to screen the film. For a variety of reasons — which we are unable to discuss — the film will only be screened once. We are optimistic that the film will ultimately be released commercially, but we are not able to comment further.” 

Oh well. Paris happens.

The documentary is among the hottest — pardon the pun — titles here at Toronto. It is described on the Toronto web site as an exploration of the business of being Paris Hilton, and the human being behind the public persona. Its title is a nod to some polls that have revealed that amongst certain people, a higher percentage identify the name “Paris” with Hilton rather than with the Paris, France, according to the festival.

Directed by Adria Petty, the documentary is set to premiere on Tuesday and that debut, for now, appears to be the only showing. And one wonders, will the world feel the impact?