Entertainment behind the scenes
Election politics: The ultimate reality TV
In one more sign that the current presidential election campaign has drawn increased interest among pop culture watchers, Entertainment Weekly magazine released a survey on Thursday showing respondents, ages 18-24, estimated spending one-third of their TV time watching election coverage.
Of those surveyed, 1-in-5 Americans is watching more election coverage because they are dissatisfied with reality TV.
Fully half of all Americans said they are tuning-in to fewer primetime shows due to the election coverage they are watching, and 6-in-10 think the presidential face-off between Democrat Barack Obama and Republican John McCain is entertaining.
When asked if they prefer vice presidential candidate Sarah Palin or comedian Tina Fey’s impression of Palin on the NBC show “Saturday Night Live,” 37.4 percent of respondents said they prefer Fey’s version of Palin, but a nearly equal 37 percent said they prefer Palin herself.
As for celebrity endorsements, 53 percent of respondents said those have some influence on the candidates’ appeal.
The survey involved a national OmniTel telephone poll by GfK Custom Research North America among 1,004 adults ages 18 and up on Oct. 17-19. The margin of error is plus or minus 3 percent.