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Entertainment behind the scenes

Brit awards get U2 boost

January 12, 2009

Irish rockers U2 will play the single “Get On Your Boots” from their upcoming album live during the BRIT awards, the UK’s answer to the Grammys. It will be interesting to see whether the high-profile performance will help boost the TV audience of the annual event, which is being broadcast live on ITV on Wednesday, Feb. 18th.

Organisers are certainly not shy about talking up the show and the band. “Their addition to the line-up for this year’s show makes it possibly the best we have ever had,” says Ged Doherty, chairman of the BRITs. “This cements the BRITs as one of the biggest TV events in  the world.u22

That may be stretching things a little, but U2 are big (140 million albums sold and counting), and the industry will be watching sales of their new record closely for signs that the slump in recent years may at last be levelling off.

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