Fan Fare

Entertainment behind the scenes

NASCAR goes Hollywood!

May 5, 2009

nascar11No longer content to watch its cars race around a track or turn up only on ESPN’s Sports Center and other news shows, NASCAR is turning to Hollywood.

NASCAR, the U.S. auto racing association formed in 1948, has teamed up with Tinseltown Toons to produce an animated family film tentatively called “NASCAR: The Secret Life of Cars.”

Everybody wants to be in the movie business, right? So, why not NASCAR.

The film, which is aimed at home entertainment audiences and scheduled for release on DVD, is expected to be completed in 2011 and will tell what happens in a NASCAR garage when humans leave and cars come to life, according to a press release. And if it could be as big a hit as “Cars” or “Transformers” then it may be that NASCAR will be in the movie biz for years to come.

It’s not the first time race cars will be featured in an animated film, not by a long shot. Nor, for that matter, will it be the first time cars have been at the center of a movie. Can anyone say Disney/Pixar’s “Cars”? How about “Transformers”? Both were huge hits. “Cars” hauled in $462 million at worldwide box offices, and “Transformers” earned $708 million. Still, it marks one more expansion for the race car circuit that in recent years has been growing.

nascarNASCAR’S aim is to bring “the thrills and excitement of racing to a new generation of fans,” Brad Ball, v.p. of entertainment and marketing at NASCAR said in a statement.

Larry Kasanoff, who heads Tinseltown Toons and produced the “Mortal Kombat” movies, said creating family friendly programs helps expose brands to wider audiences. Developing high quality animated projects with brands the caliber of NASCAR is the very essence of what Tinseltown Toons’ productions are supposed to be,” he said.

Note: We corrected the release date to 2011 from previous 2001.

Comments

Isn’t this story a little dated? If it were to be completed by 2001 we’re way off mark and didn’t Cars and Transformers come out just a few years back? You know, after 2001? On another note, what does Transformers have to do with NASCAR? It was more about being living machines not the cars themselves. Not all of them were rolling vehicles. That movie shouldn’t even be put in the same context as NASCAR since there really aren’t any similarities aside from cars.

Posted by Josh | Report as abusive
 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •