Fan Fare

Entertainment behind the scenes

Pop diva Jolin Tsai goes back to school!

May 15, 2009

tsaiPop stars everywhere compete for the hearts, minds — and ears — of young people whom marketers believe are a long-lasting target audience. In Taiwan, dancing diva Jolin Tsai has picked up the tempo, reaching down to school children who are just learning to talk, never mind downloading music.


The 28-year-old singer and local paparazzi prey, enjoys widespread recognition in Taiwan, and now she has helped the east Asian island’s youth survive their studies – the daily tedium of memorizing lessons or getting scolded by teachers for mistakes – by recording messages for intercoms at about 3,000 primary and secondary schools.


“It’s Jolin’s voice when the class-dismissed bell rings,” her aide Ya-ting says. “Kids are pretty excited about that.”


According to Taiwan Radio International, her messages include these lines: “Good afternoon. I’m Jolin Tsai. Are you hungry? You must not feel too good if you’re hungry. Come and pick up a delicious school lunch and let Jolin enjoy this beautiful time together with you.”


Tsai, molded largely by a series of recording studios including Capitol Records and Warner Music, has become one of the most successful singers in Mandarin Chinese-language music since she started out a decade ago. Her most successful album, 2006′s Dancing Diva, has sold more than 2 million copies.


Is the singer who bills herself as a “public service ambassador” to some of the schools, campaigning for Taiwan’s youth vote against other Mando-pop talent and inflows of Western music? Nah. “It’s an honor that the schools will have her,” her aide says.


For a look at Tsai, click below:

Dancing Diva video:

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see