Fan Fare

Filmmaker Michael Moore (“Fahrenheit 9/11,” “SiCKO”) is no fan of corporate chieftains. He showed it in 1989 movie “Roger & Me” when he skewered Roger Smith, then chief executive of General Motors, and in 1997 film “The Big One,” in which he did the same to Nike co-founder Phil Knight.

Guess what Moore’s reaction would be to the federal bailout of the financial sector and to bonuses for executives with companies such as insurance giant AIG? The answer: Moore is serving up an extra helping of snark.

On Friday, at theaters in New York, Los Angeles, Chicago and Washington, D.C., Moore appeared in a trailer (he has a new, untitled movie set for theaters in October) that asked audiences to pitch in to help CEOs. The documentary filmmaker with a flair for satire started with an appeal that sounded as if he wanted to help those hurt by the recession — as in unemployed Americans — but the message quickly whiplashed against company executives.

“Ushers will be coming down the aisles to collect your donations for Citibank, Bank of America, AIG, Goldman Sachs, JP Morgan, and a host of other needy banks and corporations,” Moore said in the address.” “Won’t you please give generously? Now, I know what you’re thinking, ‘I already gave at the bailout,’ and I know you did. But even if you’ve given in the past, give some more, it’ll make you feel … good.”

With that, workers with Moore’s fake organization “Save Our CEOs” went around the theater collecting money in buckets. Judging from video of how the stunt went, some audience members actually pitched in a few bucks.