Entertainment behind the scenes
“Avatar” for a day — a really big day, a really big flick
It is fitting for director James Cameron that 20th Century Fox is pulling out all the stops to promote his new 3-D, effects-filled spectacle of a movie, “Avatar,” which will land in theaters on December 18. After all, Fox released Cameron’s “Titanic,” and 12 years after its release it continues to be the highest-grossing movie of all time with $1.8 billion in global ticket sales. Nothing else even comes close.
But Cameron hasn’t made a big-budget Hollywood flick since “Titanic,” so “Avatar” comes with some risk. To mitigate the possibilty of a big ol’ box office dud, Fox is promoting the heck out of “Avatar.” It was featured at the recent Comic-Con event in San Diego and on Monday, Fox said it is holding a worldwide “first look” day for “Avatar” anticipators on Friday, Aug. 21. That’s this coming Friday.
Fox will debut the movie’s promotional trailer’s in theaters around the world, and in some Imax and other venues equipped for 3D, Fox will show select scenes from the film in three dimensions. The trailer will be in all formats and can be seen online. An upcoming video game and toy action figures will be unveiled, too. It’s an “Avatar” extravaganza – Fox style.
The studio describes the film by saying: “Avatar takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love as he leads a heroic battle to save a civilization.”
Fans can reserve tickets to the big day at http:www.avatarmovie.com. And if you’re lucky enough to get one, tell us what you think of the film clips. We’re dying to know what Cameron has cooked up, too.