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Entertainment behind the scenes

“Avatar” for a day — a really big day, a really big flick

August 17, 2009

cameronIt is fitting for director James Cameron that 20th Century Fox is pulling out all the stops to promote his new 3-D, effects-filled spectacle of a movie, “Avatar,” which will land in theaters on December 18. After all, Fox released Cameron’s “Titanic,” and 12 years after its release it continues to be the highest-grossing movie of all time with $1.8 billion in global ticket sales. Nothing else even comes close.

But Cameron hasn’t made a big-budget Hollywood flick since “Titanic,” so “Avatar” comes with some risk. To mitigate the possibilty of a big ol’ box office dud, Fox is promoting the heck out of “Avatar.” It was featured at the recent Comic-Con event in San Diego and on Monday, Fox said it is holding a worldwide “first look” day for “Avatar” anticipators on Friday, Aug. 21. That’s this coming Friday.

Fox will debut the movie’s promotional trailer’s in theaters around the world, and in some Imax and other venues equipped for 3D, Fox will show select scenes from the film in three dimensions.  The trailer will be in all formats and can be seen online. An upcoming video game and toy action figures will be unveiled, too. It’s an “Avatar” extravaganza – Fox style.

The studio describes the film by saying: “Avatar takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love as he leads a heroic battle to save a civilization.”

Fans can reserve tickets to the big day at And if you’re lucky enough to get one, tell us what you think of the film clips. We’re dying to know what Cameron has cooked up, too.


I’ve been anxiously awaiting the release of Cameron’s Avatar since I first heard mumblings about it several years back. I’m totally jazzed about the trailer, I’ve played it back at least 10 times today and stepped through a ton of frames looking at the incredible details. But every time I play it, I can’t help but feel like I’ve seen Pandora and the Na’vi before. The world and the creature designs look like they were plucked right out of Delgo. Did the same art crew work on both movies?

Look at the comparisons:

Posted by Bobby Dall | Report as abusive

This movie is mega magic. It was like so surreal. It is almost like going astral time travel into the future.


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