Fan Fare

Entertainment behind the scenes

“District 9″ attacks U.S. box offices. Cast? Who needs cast?

August 17, 2009

box-officeThe way the movie biz works these days is that a good idea is not enough to raise the hands that raise the money to make a film, you’ve got to have a big-name cast. So, when you have a good idea, you go around and try to cast it because — the theory goes — a big movie star lures audiences into theaters. Then, when you’ve added one or two big names, the money gets behind production and off you go. But what “old Hollywood” has long known – and too often gets ignored – is that the movie should be the star, and when it is, box office follows.

If you’ve got a good movie, it almost doesn’t matter who is in it (see “Slumdog Millionaire” or “Twilight” when it opened). This weekend’s No. 1 movie, “Disctrict 9″, proves that old axiom once again. Made by South African director Neill Blomkamp and starring Sharlto Copley (he’s no Brad Pitt), the alien adventure raked in $37 million at U.S. and Canadian box offices over the weekend, and it was made on a relatively low-budget of $30 million. Read our box office report here.

Okay, we admit “District 9″ was produced by ”Lord of the Rings” director Peter Jackson and he brings a lot of fanboys to theaters. He was also at Comic-Con doing interviews to promote the film. You can read ours here. Regardless, the movie earned good reviews and strong buzz before based on the story and the way the story was told, not any stars. We were out on the streets again this week, getting people’s reviews of “Disctrict 9″ as well as No. 3 flick, ”The Time Traveler’s Wife.” Check them out by clicking below.

(Video by Marc Price)

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