Entertainment behind the scenes
Fox gets “Glee” cast to tweet along to rerun on TV
Reruns can be boring, even with a highly anticipated show like Fox’s high school musical comedy “Glee.” But the network has a new idea for the one-hour rerun of its pilot episode airing tonight at 9 p.m., which is positioned to build fan interest for the season premier on Wednesday.
Cast members of the show will answer questions from fans on social networking website Twitter, and their short responses will appear on television in the lower part of the screen. They will also offer up insights on their own, at least as much as Twitter allows a person to say with its 140 digital character limit.
Fox is calling this a “tweet-peat,” instead of a repeat airing, and it will involve cast members Lea Michele, Kevin McHale, Amber Riley and others.
Fox has been working overtime on the Web to build fan interest for the show, and this is the latest example of that. Putting Twitter comments directly on the TV screen is a new direction for network television.
Will Friday’s “tweet-peat” help attract more viewers to the season premier on Wednesday? It probably can’t hurt. The show has already received some good reviews, with critic James Poniewozik of Time magazine writing that if creator Ryan Murphy can “flesh out the overly broad characters, this series could be a rare, sophisticated, joyous hybrid that gets to have its pop candy and satirize it too.”
(The above image from Fox Broadcasting is an example of how the Friday night rerun of the “Glee” pilot episode will look)