Fan Fare

Entertainment behind the scenes

Queen of punk Vivienne Westwood rips it up for the climate

October 4, 2009

FRANCE-FASHION/Wear ribbons of torn cloth as a bikini. Pin a picture of your boyfriend to your sleeve. Dig out your mother’s old clothes.

Vivienne Westwood’s latest advice may sound like a DIY fashion campaign, but it’s actually her contribution towards fighting global warming.

At her fashion show in Paris, the queen of punk handed out leaflets blaring: “Act fast – slow down – stop climate change”.

Looking as energetic as ever, her hair in a frayed beehive,  she told me after her show that people are meant to cut out the slogans, or even photos of their own boyfriends, and pin them to
their T-shirts, in the style of marathon runners.

Under the heading “Call to action for all eco warriors: dress up!”, her leaflet lists a whole range of activities that are meant to stem global warming, though the link isn’t always quite clear.

“Dress older — young girls are so sexy when they look more important,” Westwood writes in one passage that seems to slightly veer off the subject. “If your mother was a punk like me you can
choose bondage shorts and ripped stuff and the AR shirt (a better version of the 70s Anarchy shirt).”

Earlier this year, the queen of punk recruited Baywatch star Pamela Anderson for her Paris show, then announced to the assembled fashionistas that they would all be fried by global
warming unless they changed their eco-hostile habits.

Whether her message is effective remains to be seen, especially considering the huge carbon footprint of fashion week, with hundreds of buyers, journalists and celebrities flying in
from around the world to look at clothes and shoes.

- Reporting  by Sophie Hardach

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