Fan Fare

There appears to be one factor and one factor only in dictating chart success in Britain at the moment, and that factor is X.

Alexandra Burke, last year’s winner of the talent TV contest, performed her new song “Bad Boys” recently on the popular show and stormed to the top of the UK charts with the fastest-selling single so far this year. The 185,000 copies sold was more than twice the total shifted by Robbie Williams, who is making his long-awaited comeback.

Williams also showcased his new song “Bodies” on the X Factor, but the magic failed to rub off after a disjointed performance during which the former Take That singer appeared nervous. Still, one of British pop’s biggest names clearly felt the need to appear on the programme in order to reach an audience that can peak at nearly 15 million viewers.

And now there is Cheryl Cole, a judge on the contest and member of girl band “Girls Aloud” who is launching her solo career. Needless to say, she was invited to perform her new single “Fight For This Love” on the show, and, despite a performance many viewers would describe as mediocre at best and possibly something much worse, looks set to top the charts when they are announced on Sunday.

The Official Charts Company, which compiles the weekly music ratings, says the singer is on course for a tally close or even higher than Burke’s.