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It might come as no surprise to hear that Jesse James,  the tattoo-loving husband of Hollywood darling Sandra Bullock, has checked into rehab in the hope of saving his marriage. With four women now claiming to have had affairs with James during his five year marriage to Bullock, his representative told People magazine that he was seeking professional help.

“Jesse checked himself into a treatment facility to deal with personal issues,” his rep said in a statement. “He realized that this time was crucial to help himself, help his family and help save his marriage.”

His rep was not giving details of the treatment or the center but one source confirmed to the magazine that James, 40, a custom motorcycle manufacturer and reality TV star,  checked in on March 26. It was said to be  “100 percent his own idea,” not an ultimatum from 45-year-old Bullock whose Oscar win for best actress in ”The Blind Side” was quickly overshadowed by her marital problems.

Bullock is said to have moved out of the family home since the scandal erupted on March 15 while James has spent the last two weeks sticking to a routine, dropping his kids at school and working at West Coast Choppers in Long Beach, California.

Does his move into rehab sound familiar? James joins a long lists of celebrities whose reaction to a public scandal has been to check in for treatment. Both golfer Tiger Woods and actor David Duchovny have admitted to seeking treatment for sex addiction, a condition  some experts say is becoming  more common.  Charlie Sheen checked into rehab earlier this year as did his wife Brooke Mueller after he was charged with assault during a marital fight. Actor Rip Torn left rehab this week after being treated for alcohol addiction and pleaded not guilty to charges stemming from his arrest on suspicion of being drunk and armed inside a bank.