Fan Fare

Entertainment behind the scenes

Coming Attraction: Sex and the Silicon Valley

May 27, 2010

USA/Samantha gives a whole new meaning to the personal computer in one outrageous scene in the movie that opens on Thursday.

The bold PR exec Samantha, portrayed by actress Kim Cattrall, is shown multitasking in ther Times Square office — on the phone with a client and working on her Hewlett-Packard computer with one hand, and applying a hormonal cream to her menopausal self with the other.

Judging from the audience’s laughter at the world premiere in Manhattan’s Radio City Music Hall, this will be one of the sequel’s most memorable scenes, especially for “Sex and the City” fans of a certain demographic.

 Another HP product, designer Vivienne Tam’s “Butterfly Lovers” laptop, gets a nanosecond of screen time with Samantha in another scene. Blink — and you might miss it.
Cast members in the Radio City audience on premiere night included Chris Noth (Mr. Big), John Corbett (Aidan) and Liza Minnelli (herself).

Director Michael Patrick King told the audience that the movie had made one of his dreams come true: “To write the words, ‘enter Liza Minnelli,’ and she does!”

After asking Minnelli to stand so the audience could spot her, he added: “And I have to say that Liza Minnelli is a very good ‘Sex’ partner.” He went on to thank a long list of VIPs, including the writer Candace Bushnell, whose column about the lives of single New York women became the basis for the hit HBO TV series and the first movie that came out in 2008.

At a party in Lincoln Center, the new home of Mercedes-Benz Fashion Week in New York, an HP exec was asked how the Silicon Valley company, known for its PCs and printers, happened to get involved with “Sex and the City.”
Satjiv Chahil, who was HP’s senior vice president of strategy and marketing for the personal systems group until his retirement this month, says the movie partnership and product placement evolved through its collaboration with Tam.

“It’s the connection with women,” Chahil told Reuters. “It’s the whole fashionista thing with Vivienne Tam.”

That connection is now playing on the sidewalks of New York in the windows of the Fifth Avenue department store Bergdorf Goodman. Four windows along West 58th Street feature movie costumes styled by Patricia Field and some HP laptops in glittering cases — prompting this “fashion tip” from Chahil: “Be sure to check out our bling!”

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