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Entertainment behind the scenes

Martin Scorsese shifts from film to fragrance

August 25, 2010

USAMartin Scorsese has followed in the footsteps of  Baz Luhrmann and Jean-Pierre Jeunet to shoot a commercial for Chanel, with a little help from his pals the Rolling Stones.

The 60-second spot for Bleu de Chanel, featuring French actor Gaspard Ulliel (“Young  Hannibal”), kicks off the first major men’s advertising campaign and fragrance launch for Chanel since 2004. The campaign is due to be launched in September, with Chanel undoubtedly hoping the A-list ad gets plenty of social-media play.

Ulliel stars as Hector, a rebellious young actor who has been catapulted into fame but refuses to conform to the lifestyle expectations imposed on him by his new-found stardom. The advertisement takes place during a press conference held by the actor but is intercut with various images of his past and the relationships he had. His memories lead up to the precise moment in which he finds himself.

Scorsese once again taps into the Rolling Stones catalog, this time digging up a real oldie, the band’s raucous 1965 cover of the Larry Williams shouter ”She Said Yeah.” Many of Scorsese’s films, including “Casino,” “Goodfellas,” “The Fan” and his Oscar-winner “The Departed,” used Stones tunes, and Scorsese shot the band’s 2008 concert film “Shine a Light.”

It isn’t Scorsese’s first foray into advertising: even big directors have bills to pay between movies. He has previously been involved in advertising campaigns for Freixenet wines, American Express and AT&T. Chanel previously commissioned ads for Chanel No. 5, with Jeunet shooting his “Amelie” starlet Audrey Tautou and Luhrmann reuniting with his “Moulin Rouge” actress Nicole Kidman.

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