Entertainment behind the scenes
Muggles beware! Pottermania is back
Muggles take note. A new and possibly unprecedented wave of Pottermania is about to hit movie goers, newspaper readers, Internet visitors and other innocent bystanders as Warner Bros gears up for the release of the eighth and final instalment of the Harry Potter film franchise.
“Harry Potter and the Deathly Hallows – Part 2″ is released in theatres on July 15th, and brings to and end one of cinema’s most successful series. For the first time it’s in 3D and there will, there absolutely has to be, resolution of the question — Harry or Voldemort? — by the end.
For those of sturdy constitution, Warner is putting on the whole series again in select British cinemas, starting with “Harry Potter and the Philosopher’s Stone” on Friday, July 8th and then running through the week until the launch of Deathly Hallows – Part 2 the folloing Friday. We can expect many more such announcements and celebrations in the coming weeks.
Of course, most of the world knows the answer to the key question posed above, as it was in the seventh and final book of the series created by J.K. Rowling. But the lack of a surprise ending is unlikely to dent the box office too badly, with experts predicting another ticket sale bonanza to bid farewell to the fictional boy wizard and his pals at Hogwarts.
That said, for all the impressive numbers — and in Hollywood terms, they are striking indeed — some studies suggest that attendance figures, as opposed to overall takings, have shown a sizeable decline in the United States over the 10-year life of the franchise. It will be interesting to see if the anticipation and marketing ahead of the final chapter help to reverse that trend.