We know what happens to the winner -- they go off to work for Alan Sugar on 100,000 pounds-a-year in a rather drab Essex office.

But what do the three losing candidates do after they see the finger raised and hear the words "You're Fired".

Previous losers have gone off and pursued media careers, some have gone back to their old jobs while others have taken up different careers.

This year, which is unusual because there are four finalists rather than the normal two, offers a potential mixture of candidates considering retiring to the countryside, running the London marathon, starting a new business and making a possible return to the United States.

When I spoke to them ahead of the final, none said they were contemplating a career on the TV or radio, if they lost.

Claire, the strong favourite to win, told me she has already had a couple of job offers, including a retail role in Hong Kong, which she might consider if she is not hired.

"I definitely want to stay within business," she added. "I'm not interested in any type of media stuff. It will either be sales or retail based. One of the roles is in Hong Kong setting up a retail division there, so that would be really exciting.

"But I'm almost swinging the other way and am tempted to leave London and move to the country and get a dog, so it's going to be a change."

She also said she was running the London Marathon next year, "So help me God".

"I like sweets and cake and booze too much so it is going to be way harder than 'The Apprentice'."

Helene is going to use her increased profile to work and raise money for underprivileged children in schools, whether she wins or loses, before returning to the corporate world if she is fired.

If Lee is fired, he plans to hit the beach before possibly setting up his own business, while Alex is contemplating returning to his earlier work in finance and mortgage broking, or moving back to the U.S.

And who do they want to win -- if not themselves?

Claire enthusiastically put forward Helene saying: "I think Sir Alan needs a strong woman in his organisation. Shake up those men in suits. "

Alex, who worked well with Lee during the tasks, said he had spotted his colleague's skills early on.

"I immediately thought that guy was going to be competition, you know, not just the initial impression of physical appearance -- he's a big guy -- but when you got down to the nitty gritty of the sales and the creativity."

Who do you think should win out of the four finalists? Or do you think Sugar got it wrong in previous episodes and should have kept one of the other candidates?

Where's the energy of Saira Khan, star of the first series? Or the sales skills of Ruth "the Badger" in the second? Where's the personality of the "Nutter" Jo Cameron, or the bare-faced cheek of Tre Azam?

It is now four weeks into the latest series, and all I see is cowardice.

While there were arguments and character clashes in the past, at least the candidates realised you had to pull together and work as a team to avoid losing and stay out of the boardroom.

But this lot just don't seem to have cottoned on yet. The laundry exercise in the second week was the only time we have seen it, when the boys pulled together under the leadership of Raef Bjayou.

This week, we even had the girls' project leader risk her team's success by putting the weakest technical person in the role of handling a computer.

For what? A personal vendetta? Just what does Helene Speight have against Lucinda Ledgerwood?

The only gelling going on, it seems, is on the boys' hair. I wonder if their vanity has anything to do with their vacuous performance.

This is a bunch after all who don't know how to spell "accent" and think the Wallace Collection is a clothes shop.

All that's left to watch is Jurassic Jenny and her prehistoric business skills.

Bring back Katie Hopkins. At least you could sneakily admire her.

"At a business level you have one speed setting and that's slow, slow, slow. Someone put the wrong speed dial in when they created you sweetie."

Ah, nostalgia.

So scary was the bully that she was even likened to the villain of the last series Katie Hopkins.

But at least you could watch and learn from Hopkins and admire her lucidity, if not her morals.

This bully -- step forward Jenny Celerier -- is just, well ... brutish.

Admittedly, the two women share the same naff dress sense -- white suits for Hopkins and ties and neck scarves pulled just a little too meanly and tightly for Celerier.

But Celerier just alternates between ignoring her team or shouting at them, reducing some to tears in front of others.

"I am the project manager and I have not finished speaking", must surely become her catchphrase.

Making Shazia Wahab the scapegoat for the laundry exercise was a masterclass in hypocrisy.

While Wahab showed enthusiasm and initiative, Celerier came up with the idea of charging five pounds to launder a pillow case and asking for tips from customers whose clothing had gone missing. 

Was this even more embarrassing than the kiss-o-gram policy adopted by the girls' team in the last series?

Unlike her comments on "The Apprentice" Web site, Wahab was not a "stubborn cow who wants to have the last word" -- she was too much in shock at Celerier's tactics and criticisms to put up a fight in the boardroom.

Under Celerier's leadership the girls, who won the first challenge, were reduced to arguing among themselves rather like washerwomen, as Adrian Chiles described it in the post-programme analysis.

The boys on the other hand were transformed under the leadership of Raef Bjayou, who really can't be that posh AND be on television.

After the first week of the business TV reality show, the candidates are beginning to stand out more than the boys' haircuts, and possibly even Alan Sugar's increasingly garish ties.

And an early likely winner is Simon Smith who slipped seamlessly into his former role as an NCO in the Royal Artillery, following the orders of Bjayou and putting in the hard graft.

As he said himself: "I'm the sergeant major and Bjayou is the officer. It's like the old days."