Entertainment behind the scenes
Director James Cameron has made a lot of big-time films with big-time special effects: “Aliens,” “The Terminator” and that little movie called “Titanic,” but he told Reuters Television in an interview for “Avatar” day that nothing compares to the upcoming space adventure that will land in theaters December 18.
In promotional material, the 20th Century Fox film studio that is backing the movie describes it by saying: “Avatar takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love as he leads a heroic battle to save a civilization.”
Cameron says: “This was my chance to rage, to do big-time design, to design creatures, to design plants, floating mountains, all these incredible landscapes. So this is something that I’ve wanted to do for ages and ages.”
As we told you a few days ago on the Fan Fare blog, (click here) Fox is pulling out all the stops to promote the expensive new film. Today — “Avatar” day – Fox is debuting the movie’s promotional trailer’s in theaters around the world, and in some Imax and other venues equipped for 3D Fox will show select scenes from the film in three dimensions. The trailer can be seen online, too.
It is fitting for director James Cameron that 20th Century Fox is pulling out all the stops to promote his new 3-D, effects-filled spectacle of a movie, “Avatar,” which will land in theaters on December 18. After all, Fox released Cameron’s “Titanic,” and 12 years after its release it continues to be the highest-grossing movie of all time with $1.8 billion in global ticket sales. Nothing else even comes close.
But Cameron hasn’t made a big-budget Hollywood flick since “Titanic,” so “Avatar” comes with some risk. To mitigate the possibilty of a big ol’ box office dud, Fox is promoting the heck out of “Avatar.” It was featured at the recent Comic-Con event in San Diego and on Monday, Fox said it is holding a worldwide “first look” day for “Avatar” anticipators on Friday, Aug. 21. That’s this coming Friday.