Entertainment behind the scenes
Banking on readers’ hungry appetite for all things Brangelina — and the general spike in interest in Brad Pitt and Angelina Jolie generated by the birth of their twins (call it the Brangelina baby bounce) – People and Hello! magazines have shelled out big bucks for their baby pics. Some reports have $11 million and others go as high as $14 million.
Whatever the price, is it really worth it?
In a quick round of lunchtime interviews outside Reuters’ bureau in celebrity-savvy Los Angeles, many people said they cannot wait to see the pictures, while others yawned at the thought. Just about everyone had an opinion.
“Exploit those kids from the beginning, I think it’s awesome,” said attorney Michael Gonzales, 30. “Why not? This is America, squeeze a dollar out of anything.”
Sarah Bates, 23, an auditor, had a far more blase attitude. She said celebrity magazines are only good to read while traveling, although she might look for photos of the twins on a supermarket shelf. “I would just look to see, but I wouldn’t buy it,” she said.
Douglas Lee, 40, an information technology professional, said his wife subscribes to People but he doesn’t read it. He took a supply-and-demand view to the money paid for the pictures. “It’s silly that they get that value, because it’s by demand, because the public wants to see it,” Lee said. “The amount is driven by the public.”
Attorney Lauren Brock, 30, who was eating with attorney Gonzalez, said she would take millions of dollars for her baby’s picture — and she gave her view on why Brangelina can command so much interest. ”They a live a global lifestyle in the public eye and do it looking so great,” Brock said.
“They’re a unique family,” she added. “They’re American but they live around the world, they adopt children from all around the world, they make a ton of movies and not for working very many hours. Then, they give away a lot of it.”