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Will Russell Brand’s British invasion finally hit America?


British comedian Russell Brand has been talking about invading America for some time. In truth, he’srussell-brand no stranger to American shores, having last year hosted the MTV Video Music Awards and starred in the movie “Forgetting Sarah Marshall.” But he has never become as big in the United States as he is in Britain. On Tuesday, MTV announced that Brand would host the cable channel’s awards show again this year, giving the shaggy haired comedian another opportunity to break through with American audiences.

As the New York Times said in a book review this year on Brand’s memoir, the 34-year-old comic is an acquired taste.

“It’s too soon to tell if the comedian Russell Brand will be another of those British exports — like the Arctic Monkeys, Marmite, the comic magazine Viz and the fiction of Angela Carter — that are just too tangy and exotic to make much of an impression on American audiences,” the New York Times reviewer wrote.

“Forgetting Sarah Marshall” made a respectable $105 million at worldwide box offices, but only $63 million of that came from the U.S. and Canada, according to figures from Box Office Mojo. Brand received mixed reviews for his job as host last year of the MTV Video Music Awards, in which he teased the Jonas Brothers about their no sex purity ring and called then President George W. Bush a “retarded cowboy.”