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Entertainment behind the scenes

Fashion forward for Lauren Conrad, Keisha Whitaker

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conrad2.jpgAfter her clothing line was yanked from all Los Angeles’ Kitson boutique stores, “The Hills” star Lauren Conrad is getting a new chance at showcasing her fashion design skills in a major way. The 22-year-old has been tapped to design a couture gown for the 60th Primetime Emmy Awards trophy girls who hand out U.S. television’s top honors.

“When the show approached me, I was so excited,” Conrad said in an email to Reuters. “I love designing dresses and I can’t wait to see my own designs on the Primetime Emmy Awards.  The dress will be elegant yet simple with a Lauren Conrad Collection vibe.”

conrad.jpgConrad is a newcomer to the fashion scene and her eponymous clothing line, which was unveiled for the first time during this year’s at L.A. Fashion Week, has received stormy reviews. Kitson owner Fraser Ross even went so far as to describe sales of Conrad’s line at the boutiques as “lackluster” to New York magazine. Still, the Southern California casual-inspired dresses and tops are in high-end stores such as Fred Segal, Bloomingdale’s and Planet Blue. 

The Emmy  producers would seem to be smart by capitalizing on Conrad’s celebrity status and large following of fans.  “The Hills” is MTV’s highest-rated show, and Conrad regularly graces the front pages of celebrity gossip magazines. And she is just as coy about what her Emmy gowns will look like as she is savvy about dealing with her star status and the media.

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