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Entertainment behind the scenes

Fox gets “Glee” cast to tweet along to rerun on TV

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Reruns can be boring, even with a highly anticipated show like Fox’s high school musical comedy “Glee.” But the network has a new idea for the one-hour rerun of its pilot episode airing tonight at 9 p.m., which is positioned to build fan interest for the season premier on Wednesday.glee_tweetpeat_press_300dpi

Cast members of the show will answer questions from fans on social networking website Twitter, and their short responses will appear on television in the lower part of the screen. They will also offer up insights on their own, at least as much as Twitter allows a person to say with its 140 digital character limit.

Fox is calling this a “tweet-peat,” instead of a repeat airing, and it will involve cast members Lea Michele, Kevin McHale, Amber Riley and others.

Fox has been working overtime on the Web to build fan interest for the show, and this is the latest example of that. Putting Twitter comments directly on the TV screen is a new direction for network television.

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