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	<title>Fan Fare &#187; malaria</title>
	<link>http://blogs.reuters.com/fanfare</link>
	<description>Entertainment behind the scenes</description>
	<pubDate>Fri, 05 Sep 2008 04:53:36 +0000</pubDate>
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		<title>Anti-Malaria pledges come fast on &#8220;Idol&#8221; fundraiser</title>
		<link>http://blogs.reuters.com/fanfare/2008/04/09/anti-malaria-pledges-come-fast-on-idol-fundraiser/</link>
		<comments>http://blogs.reuters.com/fanfare/2008/04/09/anti-malaria-pledges-come-fast-on-idol-fundraiser/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 19:48:36 +0000</pubDate>
		<dc:creator>Jill Serjeant</dc:creator>
		
		<category><![CDATA[Fan Fare]]></category>

		<category><![CDATA[American Idol]]></category>

		<category><![CDATA[Idol Gives Back]]></category>

		<category><![CDATA[malaria]]></category>

		<category><![CDATA[prime minister gordon brown]]></category>

		<guid isPermaLink="false">http://blogs.reuters.com/fanfare/2008/04/09/anti-malaria-pledges-come-fast-on-idol-fundraiser/</guid>
		<description><![CDATA[       He hardly fits the bill as an American Idol, but British Prime Minister Gordon Brown won fans for an extraordinary pledge to buy 20 million anti-malarial nets for use in Africa and other parts of the developing world.
Brown made the commitment in a video-taped appearance on Wednesday&#8217;s &#8220;American Idol&#8221; charity TV special &#8220;Idol Gives Back&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.reuters.com/fanfare/files/2008/04/brit.jpg" title="brit.jpg"></a><a href="http://blogs.reuters.com/fanfare/files/2008/04/r.jpg" title="r.jpg"><img align="left" width="130" src="http://blogs.reuters.com/fanfare/files/2008/04/r.jpg" alt="r.jpg" height="89" class="imageframe" /></a>       He hardly fits the bill as an American Idol, but British Prime Minister Gordon Brown won fans for an extraordinary pledge to buy 20 million anti-malarial nets for use in Africa and other parts of the developing world.</p>
<p>Brown made the commitment in a video-taped appearance on Wednesday&#8217;s &#8220;American Idol&#8221; charity TV special <a href="http://www.reuters.com/article/lifestyleMolt/idUSN4718110020080408">&#8220;Idol Gives Back</a>&#8221; which brings celebrities, charities and viewers together in a bid to raise tens of millions of dollars for children&#8217;s charities in Africa and the United States.</p>
<p>Oil company Exxon Mobil, one of the &#8220;Idol&#8221; corporate sponsors, separately announced a $10 million donation to the fund raiser to be spent on anti-malarial efforts in Africa.</p>
<p>Brown&#8217;s pledge on behalf of the British government represents about one-sixth of the 120 million life-saving mosquito nets that experts says are needed to protect every child and family around the world from contracting the disease.</p>
<p><a href="http://blogs.reuters.com/fanfare/wp-admin/www.malarianomore.org">Malaria No More,</a> one of six charities that will benefit from &#8220;Idol Gives Back&#8221; fundraiser, said it hoped Brown&#8217;s announcement would spur other world leaders to take similar action.</p>
<p> &#8221;This generous pledge will ensure that millions of African parents can protect their children from the deadly disease,&#8221; said Peter Chernin, chairman of Malaria No More.</p>
<p> Organizers hope Wednesday&#8217;s fundraiser will bring $100 million this year in donations from viewers of the U.S. singing talent show.  Last year&#8217;s inaugural event raise $76 million.</p>
<p><img align="right" width="192" src="http://www.reuters.com/resources/r/?m=02&amp;d=20080408&amp;t=2&amp;i=3799773&amp;w=192&amp;r=2008-04-08T083821Z_01_N47181100_RTRUKOP_0_PICTURE0" height="153" /></p>
<p><img align="right" src="08T083821Z_01_N47181100_RTRUKOP_0_PICTURE0" /></p>
<p>&#8220;American Idol&#8221; is  the most watched TV show in the United States with about 27 million viewers a week and is also broadcast in a taped version in about 100 countries overseas.</p>
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