Entertainment behind the scenes
Pop stars everywhere compete for the hearts, minds — and ears — of young people whom marketers believe are a long-lasting target audience. In Taiwan, dancing diva Jolin Tsai has picked up the tempo, reaching down to school children who are just learning to talk, never mind downloading music.
The 28-year-old singer and local paparazzi prey, enjoys widespread recognition in Taiwan, and now she has helped the east Asian island’s youth survive their studies – the daily tedium of memorizing lessons or getting scolded by teachers for mistakes – by recording messages for intercoms at about 3,000 primary and secondary schools.
“It’s Jolin’s voice when the class-dismissed bell rings,” her aide Ya-ting says. “Kids are pretty excited about that.”
According to Taiwan Radio International, her messages include these lines: “Good afternoon. I’m Jolin Tsai. Are you hungry? You must not feel too good if you’re hungry. Come and pick up a delicious school lunch and let Jolin enjoy this beautiful time together with you.”