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Material Girl plugs for Louis Vuitton

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Newly-divorced Madonna is back in the spotlight as the latest celebrity to star in a series of advertisements for Louis Vuitton. Following in the footsteps of unlikely models Keith Richards, Sean Connery, Andre Agassi and Mikhail Gorbachev, Madonna is featured in Louis Vuitton’s spring/summer fashion campaign, photographed by her long-time collaborator Steven Meisel. The ads have 50-year-old Madonna in a sepia-toned setting reminiscent of a smokey, Paris cafe in the 1940s.

“I wanted the campaign to be very bold, very sensual and very atmospheric. To carry off all these references and all this sophistication, we needed the ultimate performer – and for me, that is Madonna,” Louis Vuitton designer Marc Jacobs said in a statement.

The collaboration between Madonna and Louis Vuitton has created a buzz as the Material Girl has  previously appeared in ads for Gap, for her own collection for H&M and for Versace but has tended to avoid being allied with a single fashion label.

The ads will debut in fashion magazines by February.

Photo courtesy of Louis Vuitton

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