Entertainment behind the scenes
Hollywood producer Avi Arad has put down his stack of comic books and turned to flipping through mangas, the Japanese version of the comic — and he likes what he sees.
Arad, who helped popularize comic book movies with “X-Men” and “Spider-Man,” sees stories from Japan as driving another wave of major studio films. The Israeli-born Arad has a vested interest in being big on Japan, because the toymaker turned movie producer with comic book house Marvel Entertainment hopes one of those hot Japanese stories will be the manga “Ghost in the Shell,” a futuristic police thriller which he plans to make into a film with DreamWorks Studios. The heroine in “Ghost in the Shell” has been described by one reviewer as a “cross between the Terminator and a Playboy centerfold.”
No release date has been set for Arad’s “Ghost in the Shell” movie. But there are reasons to take Arad seriously. When he was at Marvel, he executive produced the 2000 hit comic book movie “X-Men,” which made $296 million at worldwide box offices and helped spark a wave of similar films. His other credits include “Hulk,” “Daredevil,” “Spider-Man” and several other superhero films.
“We look at Japan as an incredible new source of material,” Arad said this week at a panel discussion in Beverly Hills organized by think tank the Milken Institute.
In a sign of the merchandising potential the Walt Disney Co bought with its $4 billion purchase of comic book house and movie studio Marvel Entertainment, Marvel on Tuesday teamed up with ring-tone company Vringo to launch a new service — cell phone videos of characters like Wolverine, Captain America and the Fantastic Four.
Customers can view animated clips of Marvel characters on their mobile phones, and turn them into video ringtones. In addition to video ringtones, Vringo also has a service that allows customers to call their friends, who would then see a Marvel super-hero or villain on their phones, and identify the caller that way.