Entertainment behind the scenes
Years ago at the Sundance Film Festival, Yahoo! sponsored a small cafe where festivalgoers could drop in — if they were on the list — and grab a quick bite to eat. But over time, it seems Yahoo’s fame and fortune as an Internet portal have receded, and in it’s place popped up social networking site MySpace. And in recent years, MySpace has sponsored the cafe at Sundance.
Now, it seems that in its fifth year (2009) MySpace is facing the keen competitive threat of social networking site Facebook. So, when we sat down with MySpace CEO Chris DeWolfe in the MySpace Cafe, we couldn’t help but note the irony. Could MySpace be “Yahoo II: The Sequel”? (We couldn’t resist the movie pun. It is Sundance, after all). DeWolfe laughed. He doesn’t see it that way at all and, in fact, he said the outlook for MySpace appears bright.