Entertainment behind the scenes
The reviews for “Swingtown” may not have been great, but U.S. television audiences — at least those not watching the National Basketball Association championship game — didn’t seem to mind as some 8.6 million total viewers tuned in to Thursday night’s premiere of the new CBS program about sexual adventurism in 1970s suburban America.
“Swingtown” garnered 8.6 million total viewers and a 2.7 rating among adults 18-49, while a rival program in the same 10 p.m. hour, ”Fear Itself,” had 5.2 million viewers and a 2 rating among adults 18-49.
On the east coast, “Swingtown” competed with the widely-watched NBA game between the Boston Celtics and Los Angeles Lakers, which won first-place and relegated “Swingtown” to second. “Fear Itself” came in third.
“Swingtown” replaced “Without a Trace” in the 10 p.m. slot for CBS. By comparison, last week’s episode of “Without a Trace,” which was a rerun, had 8.5 million viewers and a 2.1 rating among adults 18-49, according to Nielsen.
That old advertising axiom, “sex sells,” certainly held true for the film “Sex and the City,” which debuted at No. 1 in U.S. movie theaters last weekend with $56 million in ticket sales and has since added about another $12 million.
But a new “sex sells” question mark will be raised Thursday night when the CBS broadcast network debuts ”Swingtown,” about suburban sexual adventurism in the 1970s, complete with orgies, drug use and a touch of nostalgia.